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Full-Stack Web Development
End-to-end web applications built for performance, scalability and long-term maintainability.
Full-Stack Tech Company
SupportingGrowth
We build, automate and grow. From full-stack web applications to cloud architecture and digital marketing — one partner for the entire technology stack.
Start a project
New project enquiries welcome
UK-Registered Technology Company
Development & Digital Growth
Full-Stack
Solutions
25+ impactful projects delivered
Serving clients across the UK, Europe and globally
Trusted technologies & platforms we build on
AWS Google Cloud Azure Oracle React Node.js Google Ads
Working together
Got a project that needs the right technology partner behind it?
Tell us what you are building, what is broken, or where you want to grow. We will come back with a clear plan and an honest assessment — before any commitment is made.
Send us the briefTechnology is only as good as the results it produces, and results are the only thing we measure ourselves against.
15+ Years of industry experience
25+ Impactful Projects delivered
98% Client satisfaction
15+ Years of industry experience, serving businesses since 2010.
About us
Over 15 years in the industry. One consistent goal.
Conciptual Ltd was incorporated in the UK in 2018, but the people behind it have been delivering technology services to businesses since 2010 — first under the names CipBackroom and CyberWard, supporting small local businesses across North London. That is nearly a decade of hands-on experience before the company even had its current name.
- End-to-end ownership: from architecture and code to deployment and growth.
- No hand-offs to junior teams — senior expertise on every engagement.
- We measure success by your outcomes, not by hours billed.
Services
Seven ways we can move your business forward.
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Software Development
Custom software engineered around your business processes — not adapted from something built for someone else.
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Process Automation
Manual, repetitive workflows replaced with reliable automated systems that run without supervision.
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Cloud Architecture
Scalable, secure cloud infrastructure on AWS, GCP, Azure or Oracle — designed for your workload, not a generic template.
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Digital Marketing
Google Ads and Facebook Ads campaigns managed for measurable return — not vanity metrics.
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SEO, AEO & GEO
Visibility in traditional search, AI answer engines and generative search results — built for how people actually search today.
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Growth Hacking
Rapid, data-driven experiments across acquisition, activation and retention — compounding results over time.
Our capabilities
One team across the full stack.
From the first line of code to the first paid conversion — we cover every layer so you do not have to manage five different agencies.
Full-Stack Dev React, Next.js, Node.js, PHP/Laravel — front to back.
Cloud Architecture AWS, GCP, Azure and Oracle — designed to scale.
Automation Workflows, integrations and bots that eliminate manual work.
Software Engineering Custom applications built for performance and longevity.
Google Ads Search, display and shopping campaigns that convert.
Facebook Ads Paid social strategies built around your audience.
SEO / AEO / GEO Visibility in search engines and AI-powered answer engines.
Growth Hacking Data-driven experiments that compound over time.
Selected work
Projects that delivered measurable results.
Tourism Promotion Platform — Asociația Pentru Toplița
A 150+ page government-funded tourism platform for the Toplița region — Next.js, RAG AI chatbot, interactive Mapbox map, custom review system and 1,500 organic hits within the first month of launch
Next.jsCloudflarePostgreSQLMapbox API
Digital Upgrade - Retail & B2C Division
Nine-year B2C partnership — SEO top-3 rankings on a 12,000/month keyword, 10–12× Google Ads ROAS, and revenue growth from five to six figures monthly
WordPressCloudflareHubSpotGTMGoogle AdsFacebook Ads
Bespoke In-House CRM & Ordering Portal
A bespoke CRM and ordering portal built from the ground up — managing B2B resellers, B2C clients, quotes, orders, remakes and scheduling across the full Shutters Factory operation
LaravelPHPCodeIgniterMySQLREST APIGoogle Maps APIGoogle Calendar APIHubSpot API
How we work
A clear process with no surprises.
Every engagement follows the same four stages. You always know where we are, what comes next, and what it will cost.
Stage 01
Discover
We start by understanding your business, your goals and your current technology landscape. A short discovery call followed by a written brief that confirms we are solving the right problem.
Week 1 Stage 02
Plan
Architecture decisions, technology choices and a project roadmap — all agreed before a line of code is written. You see the full scope, timeline and cost upfront.
Week 2 Stage 03
Build
Iterative delivery with weekly check-ins. You see working software at every stage, not a big reveal at the end. Feedback is acted on in the same sprint.
Weeks 3–N Stage 04
Launch & Grow
Deployment, handover documentation and ongoing support. For marketing engagements, we move straight into optimisation — testing, measuring and compounding results.
Final week +Track record
Work that holds up over time.
Top-3 Google rankings
Plantation shutters — 12,000+ monthly searches. Held positions 1–3 for the most competitive keyword in the UK window covering market.
SEO10–12× Google Ads ROAS
Sustained return on ad spend across multiple years of paid search management for Shutters Factory — not a one-month spike.
Paid SearchFive to six figures monthly
Revenue growth achieved over four years of integrated digital work — web, SEO, paid ads and CRM — with 80% of new customers from online channels.
GrowthBespoke CRM, 6+ years in production
Built from scratch on CodeIgniter, fully refactored to Laravel in 2021. Still the operational backbone of a multi-channel UK business today.
Product8-year client relationship
Casa Cifu — started with a WordPress site in 2017, rebuilt on Next.js and Cloudflare in 2025. Still running, still growing.
RetentionClient results
What our clients say after the work is done.
Conciptual rebuilt our entire platform from a legacy monolith to a modern cloud architecture on AWS. The migration was seamless, performance improved by 300%, and the team communicated clearly at every step.
James Thornton CTO, FinTech Startup
Our Google Ads cost-per-lead dropped by 60% in the first three months. They did not just run campaigns — they rebuilt our entire funnel and the results compounded every month after that.
Sarah Mitchell Marketing Director, E-commerce Brand
The automation solution they built eliminated 40 hours of manual data processing per week. It paid for itself in the first month and has run without issues for over a year.
David Okafor Operations Manager, Logistics Company
Insights
Thinking on technology, growth and digital strategy.
PHP2Shell: Critical Remote Code Execution Vulnerability (CVSS 9.2) and How to Mitigate It
Two critical vulnerabilities (CVSS 9.2) in PHP allow unauthenticated remote code execution across versions back to PHP 5. Here is the technical breakdown, immediate mitigations, and upgrade roadmap.
Five cloud architecture decisions you will regret making in a hurry
The infrastructure choices that seem fine at launch and become expensive problems at scale — and how to make them correctly the first time.
How to identify which business processes are worth automating
Not every manual process should be automated. A practical framework for deciding where automation will pay for itself and where it will create new problems.
FAQ
Questions we hear before every project.
Not sure where to start?
Send us a short description of what you are trying to achieve. We will come back with an honest assessment and a suggested approach — no commitment required.
Get in touchWhat types of projects do you take on?
We work on web applications, custom software, cloud infrastructure, process automation and digital marketing campaigns. Projects range from a focused two-week automation build to a multi-month platform development engagement.
Do you work with startups or only established businesses?
Both. We have helped early-stage startups build their first product and helped established businesses modernise legacy systems. The approach adapts to your stage and budget.
Which cloud platforms do you support?
AWS, Google Cloud Platform, Microsoft Azure and Oracle Cloud. We are platform-agnostic and will recommend the right choice for your workload, cost profile and existing infrastructure.
How do you price your services?
Most engagements are fixed-price with a defined scope. For ongoing work such as SEO, paid advertising or support retainers, we use a monthly fee. You always know the cost before work begins.
Can you take over a project that is already in progress?
Yes. We regularly step into existing codebases, ad accounts or cloud environments. We start with an audit so we understand what is there before we touch anything.
Do you offer ongoing support after launch?
Yes. We offer support retainers covering hosting, monitoring, updates and feature development. For marketing services, ongoing management is the default — campaigns need continuous optimisation to perform.
New project enquiries welcome
Ready to build something that actually works?
Whether you need a new web application, a cloud migration, an automated workflow or a growth campaign — tell us what you are trying to achieve and we will show you how to get there.