Online Presence & Google Ads Grant — Asociația Blue Edge Waters

About the client

Asociația Blue Edge Waters is a Romanian non-profit organisation constituted in July 2026, with its registered seat in Cernavodă, Constanța County. The association operates at the intersection of environmental conservation, social development and digital innovation — with a mission centred on the Blue Economy: the sustainable use and development of aquatic ecosystems for the benefit of both communities and the natural environment.

The association’s core focus areas include:

• Sustainable and responsible fishing — promoting catch-and-release practices, forming an official competitive fishing team, and collaborating with content creators to educate the wider public on responsible fishing along the Danube and the Black Sea coast.
• Ecological restoration — habitat restoration, waterway desilting and aquatic waste management, with a focus on the Danube Delta and Black Sea regions.
• Digitalisation of underserved areas — implementing Smart technology solutions (IoT, web platforms, mobile applications) in isolated riverside communities, improving connectivity and enabling transparent ecosystem monitoring.
• Sustainable tourism and destination branding — developing ecotourism and experiential tourism offerings along the Danube and Delta, positioning these areas as high-quality destinations for domestic and international visitors.
• Social development — combating poverty in riverside communities by creating sustainable, legal economic alternatives to subsistence fishing, through entrepreneurship, vocational training and social inclusion programmes.
• Cultural heritage — recovering and promoting the intangible cultural heritage and traditional crafts of Danube and Delta communities through modern digital methods.

The association’s long-term financing strategy includes accessing EU funding programmes (EMFAF, Digital Europe, LIFE), establishing social enterprise subsidiaries, and leveraging digital tools — including the Google for Nonprofits Ad Grant — to amplify its reach and impact.

Project scope

Website — blueedgewaters.ro

A new website designed and built on Next.js, deployed on Cloudflare’s edge network. The domain blueedgewaters.ro will be registered as part of the project. The site will serve as the association’s primary digital presence — presenting its mission, objectives, projects and membership structure in a clear, professional format suited to both public audiences and institutional partners.

The architecture will support the association’s planned digital features, including a member portal, online donation module and project documentation — laying the groundwork for the phased digital roadmap outlined in the association’s founding statute.

Social media setup

Professional Facebook and Instagram profiles will be created and configured, with consistent branding and complete organisational information. An initial content foundation will be established before handover, giving the association a credible and active presence on both platforms from day one.

Google for Nonprofits — application and grant management

As part of the engagement, we will prepare and submit the association’s application to the Google for Nonprofits programme — which, upon approval, provides eligible non-profit organisations with up to $10,000 USD per month in Google Ads credit, equivalent to approximately $120,000 USD per year.

This is a significant and often underutilised resource for non-profit organisations. Managing it effectively requires the same level of strategic rigour as a commercial paid search account — proper campaign architecture, keyword strategy, conversion tracking and continuous optimisation. We will manage the full grant budget on behalf of the association, directing it towards the causes and campaigns that generate the greatest measurable impact: ecological awareness, tourism promotion, membership growth and fundraising.

For prospective clients considering our digital marketing services: this engagement is a direct demonstration of our capability to manage large-scale Google Ads budgets — in this case, up to $120,000 USD annually — with full accountability for strategy, execution and results.

Current status

The project is currently in active development. Website architecture and design are underway, with social media setup and the Google for Nonprofits application to follow in parallel.

Target go-live

End of Q4 2026.