WordPress Website & SEO — EFL Shutters

The brief

EFL Shutters is a plantation shutters brand within the Shutters Factory Group, targeting a specific clientele niche in London. The brand operates independently from the main Shutters Factory retail offering, serving a more focused geographic and demographic segment of the London market.

We were engaged to design and build the WordPress website and manage it for a defined period — with technical SEO forming a core part of the delivery alongside the build itself.

What we delivered

A WordPress website on shared cPanel hosting, built to present the EFL Shutters brand clearly to its London-specific audience — service pages, product information and a lead capture mechanism aligned to the buying behaviour of the target clientele.

Alongside the build, we carried out a technical SEO programme targeting several dozen industry-relevant keywords specific to each page of the site. The results were measurable: over 50% of the site’s pages achieved page 1 rankings on Google for their respective targeted search terms during the engagement period — a strong outcome for a relatively new domain in a competitive local market.

Still generating leads

The engagement concluded in 2017, but the site remains live at efl-shutters.co.uk and continues to generate inbound leads for the business. The SEO foundation laid during the build phase has proven durable — a reflection of the quality of the technical work rather than ongoing investment.